Wednesday, January 21, 2009

A very sad day for Heaven Fresh

We got the shock of our life this morning (January 21, 09) to get the news that Mr. Roy Frankel had passed away.  Roy was 83 years young.  The old adage that 'age is just a number' was coined just for Roy.  Sometimes I wonder that if I get to live for another 50 years, will my vibrancy be even close to what Roy had.

If luck has some role to play in building a successful business then I can say without any hesitation that crossing paths with Roy in the early days of Heaven Fresh was the luckiest break for us. In response to one of our ads in Toronto Star, Roy walked into our office looking for an air purifier.  After talking to us for few minutes, Roy's experienced eyes saw something that we could not.  When I told him that we wanted to make Heaven Fresh a household brand name, his response was that 'I know what you need but you cannot afford me'.

I don't know whether it was his desire to give back to the society or his yearning to stay in the game that he offered to work with us for free. It was an offer that no one in their right mind could refuse. Roy lead us on a path that we did not even know existed. He introduced Heaven Fresh to all the major Canadian retailers. It is the hard work and dedication of Roy that Heaven Fresh products got into the Canadian Tire, Shoppers Drug Mart, Nutrition House, The Shopping Channel, PharmaPlus, Costco and several other chain stores.

Roy had this amazing level of energy and passion for growth. He was like an energizer bunny that did not know how to stop. Even until yesterday he was concerned about all the pending e-mails and wanted to make sure that we had sent the necessary information to Costco for the upcoming promotion. He wasn't feeling well for past few days but I knew that he will be up and running soon as he always did. Anytime he got sick, he bounced back with even more vigor. It was just Roy.

That's why it's so hard to believe that he's not among us anymore.  It makes me sad to think that I will not get another call from Roy early in the morning with some "urgent" matter.  Heaven Fresh will miss him very much. I will miss him very much.

May his soul rest in peace.



Anonymous Tim Dykstra said...

Your words about Roy make a great tribute to a great man.
I felt compelled to search Roy's name and found your blog. My heart was sadden reading it - but with reflection you did a fabulous job with feelings and emotions!
- I look forward to contacting you and sharing another Roy moment!

Your Friend - Tim D

October 20, 2009 10:07:00 AM PDT  

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