Friday, May 9, 2008

Trade show participation in the UK

Last month we attended our first trade show in the UK called Natural Products Exhibition. The exhibition took place at Olympia in London. This show was geared towards the retailers of natural products and we participated in it with the hopes that we will find a few resellers from there as this category has been working out very well for us in Canada.  These trade shows are also helpful in building a brand image as well as sending the message to the existing customers that we are still alive and kicking.

There is quite  a bit of cost involved in doing a trade show both in terms of time and money. It also gets very tiring to manage the booth for long hours. Once the show is over, the leads have to be followed up vigorously to get the best out of the show.  Natural Products Exhibition was a relatively small two day show that cost us in the neighborhood of £ 3500. This cost does not reflect the time spent before, during and after the show.  Shahzad, Gloria, Mariam and John did a superb job to plan, organize and work the show. Congratulations to the entire UK team for their successful first show. Here are few of the pictures:

image005 A visitor is picking up some brochures and product pamphlets.
image006 Gloria worked tirelessly for two days to introduce the products to the booth visitors.
image010 Gloria and Mariam are chatting. The Heaven Fresh banner in the back ground was done at the very last minute.
image014 Gloria is explaining the products to a couple of show attendees.
image015 Looks like break time for Mariam. I know from experience that these shows can be very physically and mentally draining.
image011 The DVD player in the picture was running demo videos. I think we need a bigger screen for the next show.

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