Friday, June 8, 2007

Just do it !

Today is June 8, 2007. It's been a few months that I wanted to start a blog to share my experiences of running a micro-multinational distribution company. Well, with all the day to day affairs of managing Heaven Fresh along with the expansion work, there is not much time left to do anything else. So, I decided to treat the blog just like another expansion project for Heaven Fresh i.e. Just Do It. Just get started, motivate myself, build a hype, get others excited and the stream line every thing as time passes by.

I came to know the term 'Micro-Multinational' at the end of 2006 when I read an article in Business 2.0 magazine. As of today, if someone googles for 'Micro Multinational' , most of the examples of micro-multinational businesses are the software companies with employees in many countries. I consider Heaven Fresh a micro-multinational not only because Heaven Fresh employees are scattered around the world but also Heaven Fresh is operating distribution centers and sales offices in several countries. They include, the United States, Canada, Germany, United Kingdom, United Arab Emirates (UAE) and Saudi Arabia. Until a few years ago, it would have been impossible to operate a product distribution company in all these countries unless one had millions of dollars to invest in all these global offices. Heaven Fresh has a total of 12 full time employees world wide and 6 part timers. Yet, the Heaven Fresh revenues have grown into millions (exact number of millions is a mystry :) in just 4 years. We are planning to open offices in China and Australia very soon. The exciting part of all this is that we have started all these offices / distribution centers with very small (in just thousands of dollars) working capital. This has only been possible due to our ability to share our resources among various Heaven Fresh offices in an extremly efficient manner thus reducing the business overheads to an unbelieveably low levels. We have achieved our goal of breaking even within 3 months of starting each office with an exception of UAE office where it took about a 1 1/2 year to break even.

Here, I did it. My first blog entry. I intend to write more on micro-multionals in general and Heaven Fresh in particular in subsequent posts.



Blogger j said...

good luck with your new blog. -joe

June 8, 2007 3:06:00 PM PDT  

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