Sunday, June 10, 2007

Is Heaven Fresh still "Micro"?

After my first blog entry I presented it to my dear friend, Celal Okur, for his feedback. His immediate reaction was that I should not post the total number of Heaven Fresh employees as it makes the company look much smaller than its image. I do agree with him and honestly speaking, under normal circumstances, I always try to portray an image of the company that is somewhat bigger than the reality (After all this is my baby). My reason for going against my own normal bragging behavior about HF was that I wanted a new reader to have a feeling that Heaven Fresh is actually a micro-multinational even though the company revenues are in millions and its products are sold in several different countries. The question is, when a micro-multinational will not be 'micro' anymore? Any comments? Suggestions?

I do believe that Heaven Fresh is a micro-multinational as the challenges that each one of company's offices faces are of a small company trying to make its mark in a particular market. The 'big' image of Heaven Fresh comes from the collective efforts of all the autonomous offices/distribution centers of the company. Just to make things simple, Heaven Fresh can be thought of as 6 different companies in various countries working under one name and sharing their resources to reduce the overheads thus maximize their visibility, negotiation power and the profitability. Coincidently, I am reading an interesting book called Wikinomics. The book covers the subject of the power of mass collaboration and its roll in 21st century businesses. Once I finish the book, I will post my thoughts on collaboration of many small companies to form a micro-multinational.

4 Comments:

Blogger xxx said...

Hi Imran,

Good show, I hope to see more from you in the next few weeks. I did add you into my del.icio.us account and I would like to see a digg button somewhere in your blog (http://digg.com) an RSS button will be great, but I don’t want to push too hard.

I do think that micro-multinational is only a term, a stat of mind if you like. If you use it for the process of Under Promising and Over Delivering and its work, fine. But – let’s break the whole thing to smaller chunks and see if the argument of a micro-multinational really applies to Heaven Fresh.
In its most basic function a company is, in general, any group of persons united to pursue a common interest. The term is thus synonymous with association, but more often it is used specifically to identify associations formed for profit. As such I see from your comments ” Just to make things simple, Heaven Fresh can be thought of as 6 different companies in various countries working under one name and sharing their resources to reduce the overheads thus maximize their visibility, negotiation power and the profitability.” In this most basic view, HF is one company with offices in many countries, independent – but working in unison.

I can look at the word Micro as a prefix meaning ‘small’, as in ‘microscope’, ‘micrometer’, ‘micrograph’. Also, a metric prefix meaning 10 -6 (1/1,000,000).
Can a company that you say – have “revenues are in millions and its products are sold in several different countries” Match our definition of Micro, I would argue, NO.

The amount of employees you have at the moment – really does not play into the size of company that you are (Re: sales and profitability). It only means that you conduct your business in an efficient manner.

I will not argue the last part – Multinational, obviously you are one.

I will finish with Mr. Clinton quote - Big things are expected of us and nothing big ever came of being small. I will restate his quote and say that nothing big ever came of being Micro.



Thank you,

YS

June 11, 2007 8:30:00 PM PDT  
Anonymous Anonymous said...

This post has been removed by a blog administrator.

January 25, 2008 4:35:00 AM PST  
Anonymous Anonymous said...

This post has been removed by a blog administrator.

January 25, 2008 4:35:00 AM PST  
Anonymous kros k said...

こけちゃだめ!

February 27, 2008 1:51:00 AM PST  

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